URGENT APPEAL: Seasonal Veg

Dan Parker

Dan Parker is the project lead and Chief Marketing Officer of Veg Power. He has worked in marketing and advertising for 25 years. As Chief Executive and Executive Creative Director of marketing innovation agency Sponge, he pioneered online, mobile and location marketing for the world's largest food, restaurant, grocery, media, and technology brands,

Veg Power has launched an appeal with the backing of chefs and nutritionists nationwide to get the UK eating more seasonal vegetables and support food producers at this critical time.

With pubs, restaurants, and hotels currently closed, large quantities of local seasonal vegetables are at risk of going to waste. In response, Veg Power is mobilising food writers, chefs, nutritionists, and other food system influencers to encourage everyone to eat seasonal veg, by teaming up to support the #SeasonalVeg campaign and creating lots of exciting content for their social channels.  

The campaign is supported, amongst others by chefs Hugh Fearnley-Whittingstall, Jamie Oliver, Yotam Ottolenghi, Lorraine Pascale, Melissa Hemsley, SORTEDfood and the Guild of Chefs. It is being supported by the Association for Nutrition, British Dietetic Association, and Guild of Food Writers and their many members. DEFRA and Public Health England’s Change 4 Life are also supporting campaign as are retailers Sainsburys, Ocado, Able & Cole and Riverford Organic and the grower community across the UK.

We're thrilled with the huge wave of support getting behind this campaign on social media. This is exactly the kind of alliance of government, industry, food lovers and the third sector that Veg Power exists to build.

Our campaign aims to swing people’s choice towards the wonderful veg coming into season, support the frontline #FoodHeroes working hard to bring their crops to our tables and reduce the risk of food waste during the pandemic.

Switching to a diet packed full of seasonal vegetables is one of the most effective things each of us can do to reduce the environmental impact of our food and boost our immunity and general health. 

Chef Hugh Fearnley-Whittingstall said

“We grow a wonderful variety of beautiful veg in the UK and we are just coming into the most abundant season of the year. Of course a diet big on vegetables is a massive win for our long term health – and eating seasonal veg is also a great way to support our farmers during economically challenging times. So let’s all embrace the sheer goodness of the best seasonal vegetables this summer and beyond. I certainly will.”

Farming Minister Victoria Prentis said:

“From springtime asparagus to hardy winter greens, our farmers work throughout the year to produce an array of produce renowned for its exceptional taste and quality.

“Here in Britain we are lucky to have this abundance on our plates, and I encourage everyone to support our food heroes by buying seasonally and locally.”

Can you support this campaign? Find out more 

Check out our seasonal veg calendar 

Check out the support on Twitter 

About the author

Dan Parker

Dan Parker is the project lead and Chief Marketing Officer of Veg Power. He has worked in marketing and advertising for 25 years. As Chief Executive and Executive Creative Director of marketing innovation agency Sponge, he pioneered online, mobile and location marketing for the world's largest food, restaurant, grocery, media, and technology brands,

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