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Eat Them to Defeat Them

In 2018 we formed a key partnership with ITV and together created the Eat Them to Defeat Them campaign. The multi-award winning campaign combines the power of advertising with a schools’ programme and moves away from traditional five-a-day messaging to a concept designed for children – one they find fun and engaging.

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Simply Veg

The mission of Simply Veg is to make it as easy as possible for parents and carers to navigate the cost-of-living crisis by serving affordable as well as sustainable and healthy veg-packed meals that families will love.

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#SeasonalVeg

Domestically produced vegetables are tasty, nutritious, and sustainable. We're on a mission to increase awareness and demand for seasonal veg.

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Eat Them to Defeat Them

Simply Veg

#SeasonalVeg

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