Get Fresh with Frozen

Lauren Woodley

Birds Eye company nutritionist and frozen food lover. Green veg addict on a mission to get everyone loving and eating their veg #EatInFullColour.

You may not realise it, but your freezer is actually your secret weapon for health, convenience and sustainability. The frozen aisle may be the last stop-off while food shopping, but frozen food definitely should not be at the bottom of your list if you’re wanting freshness, goodness and to be planet-friendly. Here are 4 ways in which your freezer can benefit you:

  1. Goodness locked in. Ice is nature’s preservative, freezing in the nutrients naturally found in food. Frozen food is just as nutritious as fresh, and, in fact, frozen vegetables and fruits can even be more nutritious than their fresh counterparts - with their healthy vitamins and minerals locked in. Top tip: frozen vegetables and fruits count just as much towards your 5-a-day as fresh, so tuck into those frozen peas!
  2. Easy and affordable health. “Healthy eating is too expensive “, “I don’t have time to eat healthily”, “I can’t prepare tasty healthy food” … we all make excuses for not eating a healthy varied diet. Frozen can once again help, by making healthy choices easy choices by helping overcome issues such as affordability, lack of time, fussy eaters and waste, and lack of confidence in the kitchen. Frozen food is simple to prepare, easy to cook and affordable, and the frozen aisle provides so much delicious variety that even the fussiest of eaters can be catered for.
  3. Always on hand. Different vegetables and fruits are harvested at different times throughout the year, and this seasonality means that they can be difficult to find ‘off season’. Freezing solves this problem! By harnessing ice to freeze food at its peak, food is kept fresh and ready for when you want it. Therefore, no matter what the season, you’ll have deliciously healthy vegetables and fruits available straight from the freezer 24/7, with the goodness and freshness locked in.
  4. Waste warrior. The world wastes 1/3 of the food it produces, which is bad news for the planet and our purses. The good news is that frozen food reduces at-home food waste up to 47%! Frozen food lasts so much longer than fresh, you can use what you need at the time and put the rest back in the freezer for later, and you can freeze leftovers. As well as saving the earth’s resources, this can help save the pennies too!

About the author

Lauren Woodley

Birds Eye company nutritionist and frozen food lover. Green veg addict on a mission to get everyone loving and eating their veg #EatInFullColour.

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