We’re so excited that our third ‘Eat Them To Defeat Them’ campaign is underway. This year we’re set to reach our largest number of children yet – 500,000 kids from 1,800 schools.
How your involvement will help the campaign
We’re often asked how our supporters can get involved in the campaign. The answer is to engage with us and others involved in the campaign on social media. We believe this will make a real difference as it will enable us to reach a wider range of individuals across the country, help to showcase the on-the-ground achievements and inspire others to get on board. The volume of support we receive on social media is also crucial. We want to ensure all stakeholders, whether it be parents, schools or community groups feel excited to be part of this campaign and that they feel they are part of something bigger - a nationwide movement.
Social media can also help us overcome one of our biggest challenges in our quest to get kids eating veg. More specifically, parents and carers feeling concerned and anxious about the potential tension around the table and the waste from rejected veg. To help overcome this, parents can gain both ideas and confidence from what other parents, individuals and groups are up to via the content that is shared.
What’s the 2021 campaign theme?
The main theme this year is #PrepareForBattle which champions kids as they train and prepare their forks, spoons and kitchen equipment to take on the veg! Each week will feature a rally cry around one of Britain’s family-favourite vegetables. School caterers will be laying out tasty sample dishes of each week’s veg. There are stickers to reward the kids who give them a try, and kids will take home a reward chart to encourage them to repeat and normalise eating that veg.
This campaign is all about kids having fun and eating veg, it's about teachers inspiring kids, school caterers going the extra yard, parents joining in and experiencing their kid’s veg-eating wins.
How can you support on social media?
- We will be busy posting during the campaign on Instagram, Twitter and Facebook (@VegPowerUK).
- Please follow the hashtag, look out for great posts particularly those from kids, families and schools on social and retweet them. This will help showcase all of the fantastic work being undertaken on the ground but also give those individuals and organisations a massive lift. Many of them may only passively watch social media. We’d like our chefs, nutritionists or other subject matter experts to become their cheerleaders. Your cheers of encouragement, support and interest carry immense power.
- In addition to this, please also post your own content – recipes, tips, jokes or anything relevant to our mission of encouraging children to try more veg. The funnier and sillier the better.
- Please remember to use the hashtag #EatThemToDefeatThem in all your posts.
Take a look at recent activity on #EatThemToDefeatThem here
Last year, there were 7,500 original Eat Them To Defeat Them posts. This year we’d like to be bigger but we can only do this with your support!
Thank you so much in advance.