Eat them to Defeat Them Returns
Eat Them to Defeat Them, the award winning campaign with Veg Power to encourage children to eat vegetables, is returning as part of a ground-breaking £10m media alliance between ITV, Channel 4 and Sky, aimed at improving children’s physical health over the next three years.
Ethical Marketing News
Healthy Eating: Our favourite recipes to get your kids living on the veg
ITV have launched a new campaign, backed by celebrity chefs and supermarkets alike, to combat childhood obesity and introduce veg into their diets
Delicious veg-centric cakes that contribute to your 5-a-day
You may have already tried your hand at courgette cake and sweet potato brownies, or be a lifelong carrot cake devotee. But cake baker Kate Saunders is taking baking with vegetables a step further.
Pea movie! TV ad to make kids eat greens
'Eat them to defeat them': 'Action movie' TV advert encouraging children to eat their vegetables is to be aired tonight.
A humorous advert encouraging children to eat more vegetables will air during tonight's Coronation Street.
Judges from The Voice send out a rally cry
The judges from ITV's The Voice lent their voices to the campaign calling for kids to EAT THEM TO DEFEAT THEM (coverage not available)
The Voice - ITV
Joe Wicks cooks up the veggies on Lorraine
Joe Wicks joined the campaign to get kids to EAT THEM TO DEFEAT them (catch up no longer available)
Lorraine - ITV
Loose Woman discuss our new campaign
Stacey Solomon attended the campaign launch for our new advertising campaign in partnership with ITV and discussed with her friends on Loose Women (catch-up no longer available)
Veg powering up young football stars
To celebrate the launch of the Eat Them to Defeat Them campaign kids in Cardiff tuck into some tasty half-time veggies on ITV (catch-up no longer available)