ITV and VegPower teaming up on new advertising initiative to get the nation eating veg
Jamie Oliver: TV adverts can be good - if they're selling healthy food
"I’ve made enough food adverts in my time to know what sells. Here’s my idea of what a healthy TV ad break could look like"
Man behind Audi ad campaign markets vegetables to children
One of Britain’s advertising gurus has been recruited to market vegetables in the drive to improve children’s diets.
A better way to encourage sinners like me to eat veg
Aesop’s fable about the wind and the sun is a useful reminder that working with people is a better way of encouraging them to do the right thing. A bit like the wind’s relentless battering, we’ve gone on and on about five a day and as far as anyone can tell
Fearnley-Whittingstall calls for dedicated vegetable advertising fund
The food and environmental campaigner said more money should be spent on the marketing of vegetables, helping consumers make healthy food choices.