Trade

Is Change4Life really having any impact on our nation's health?

The long running government campaign should look to Veg Power for inspiration.

Campaign

Evil veggies take over the world in campaign designed to get kids eating them

In the U.K., a new campaign to persuade kids to eat more vegetables kicks off today with a film that turns veggies into evil monsters who want to take over the world.

Ad Age

Eat more veg campaign key to greater health and greener planet

A major drive has been launched by Veg Power to encourage people, especially children and young people, across the UK to eat more vegetables and to persuade more companies in Northern Ireland and across the UK to include these in the products.

Farm Week

Eat Them To Defeat Them: A Campaign To Get Kids Eating Veg

Veg Power and ITV have joined forces, creating an ad campaign to improve the nation's health and tackle the issue of childhood obesity

Plant Based News

Tom Watson's speech in full: Help make the UK healthier or we will regulate you

In his powerful address to the Advertising Association's Lead conference, the MP discussed how brands must do more to tackle unhealthy advertising aimed at children. Read the full speech below.

Campaign

Veg Power gets "Direct" support

Mash Direct will host a veg giveaway as part of the groundbreaking Eat Them to Defeat Them campaign

Fresh Produce Journal

Major New Campaign From VEG POWER and ITV

“Eat Them To Defeat Them is a radical new national advertising campaign, launching Friday 25th January on ITV that aims to inspire kids to eat more healthily and help tackle rising childhood obesity. The vegetables are taking over the world and in order to defeat them…the kids need to get eating them!”

Veggie Vision

New campaign to get kids to eat veggies

Eat Them To Defeat Them is a radical new national advertising campaign, launching today, Friday 25th January on ITV that aims to inspire kids to eat more healthily and help tackle rising childhood obesity.

Fresh Plaza

ITV and Veg power employ horror tropes go get kids rooting for veg

ITV is elevating the humble sprout into a green menace in fun fim trailer-esque campaign, all in an effort to make vegetables cool enough for kids to want them on their plates.

The Drum

National advertising campaign aims to get kids eating more healthily

A new national advertising campaign that aims to inspire kids to eat more healthily and help tackle rising childhood obesity will launch tonight (25 January).

Talking Retail