Eat them to Defeat Them Returns
Eat Them to Defeat Them, the award winning campaign with Veg Power to encourage children to eat vegetables, is returning as part of a ground-breaking £10m media alliance between ITV, Channel 4 and Sky, aimed at improving children’s physical health over the next three years.
Ethical Marketing News
Is Change4Life really having any impact on our nation's health?
The long running government campaign should look to Veg Power for inspiration.
Evil veggies take over the world in campaign designed to get kids eating them
In the U.K., a new campaign to persuade kids to eat more vegetables kicks off today with a film that turns veggies into evil monsters who want to take over the world.
Eat more veg campaign key to greater health and greener planet
A major drive has been launched by Veg Power to encourage people, especially children and young people, across the UK to eat more vegetables and to persuade more companies in Northern Ireland and across the UK to include these in the products.
Eat Them To Defeat Them: A Campaign To Get Kids Eating Veg
Veg Power and ITV have joined forces, creating an ad campaign to improve the nation's health and tackle the issue of childhood obesity
Plant Based News
Tom Watson's speech in full: Help make the UK healthier or we will regulate you
In his powerful address to the Advertising Association's Lead conference, the MP discussed how brands must do more to tackle unhealthy advertising aimed at children. Read the full speech below.
Veg Power gets "Direct" support
Mash Direct will host a veg giveaway as part of the groundbreaking Eat Them to Defeat Them campaign
Fresh Produce Journal
Major New Campaign From VEG POWER and ITV
“Eat Them To Defeat Them is a radical new national advertising campaign, launching Friday 25th January on ITV that aims to inspire kids to eat more healthily and help tackle rising childhood obesity. The vegetables are taking over the world and in order to defeat them…the kids need to get eating them!”
New campaign to get kids to eat veggies
Eat Them To Defeat Them is a radical new national advertising campaign, launching today, Friday 25th January on ITV that aims to inspire kids to eat more healthily and help tackle rising childhood obesity.
ITV and Veg power employ horror tropes go get kids rooting for veg
ITV is elevating the humble sprout into a green menace in fun fim trailer-esque campaign, all in an effort to make vegetables cool enough for kids to want them on their plates.