Eat them to defeat them: ITV and Veg Power unveil radical campaign
The campaign has been funded by an alliance of all the UK’s major supermarkets and Birds Eye, with the 60-second TV ad featuring a yoo-hooing sprout and ugly turnip looking to reinvigorate how vegetables are viewed and encourage kids to eat more.
Veg Power positions greens as the enemy of children
UK – Vegetables are being touted as the enemy in a playful ad campaign designed to get kids to eat their greens.
Veg Power: Coronation Street will tonight Premier a new vegetable advertising campaign
ITV will tonight during Coronation Street premier a new advertising campaign encouraging children to eat more vegetables.
Hospitality & Catering News
ITV and Veg Power launch campaign to get kids eating vegetables after 'adults failed'
Kids urged to take the fight to veg
Groundbreaking TV ad campaign takes radical new approach, asking kids to take on veg and ‘Eat Them to Defeat Them’
Fresh Produce Journal
Ella's Kitchen Announces Support for Veg Power Campaign
Ellla’s Kitchen has announced its support of VEG POWER, a new marketing fund aimed at increasing vegetable consumption among children that is backed by celebrity chefs such as Jamie Oliver and Hugh Fearnley-Whittingstall.
Sodexo backs Veg Power Fund to ‘transform children’s attitudes and drive consumption’
Caterer Sodexo has this week backed the newly launched ‘Veg Power Fund,’ which hopes to “transform children’s current attitude to vegetables” and “drive up veg consumption” across the UK.
Verdict Food Service
Peas Please puts pressure on the PR of veg
Veg Power, a crowdfunded initiative spear-headed by Peas Please, launched on 3 May with the aim of proving that more effective and targeted marketing can be used to ‘increase vegetable consumption’ – a mission that Veg Power’s supporters are united in tackling.
Natural Products Online
Veg Power Fund for Advertising of Healthy Products Reaches Over £35,000
VegPower, a fund launched at the beginning of this month to encourage people to eat more vegetables has already reached over £35,000.
Association of Convenience Stores
Veg Power wins support from supermarkets and food brands
Peas Please’s Veg Power fund, which will pay for the creation of digital adverts to encourage children to eat vegetables, has attracted support from food brands and supermarkets since its launch last week.