Joe Wicks cooks up the veggies on Lorraine
Joe Wicks joined the campaign to get kids to EAT THEM TO DEFEAT them (catch up no longer available)
Lorraine - ITV
Campaign launch on Good Morning Britain
Hugh Fearnley-Whittingstall join the team at Good Morning Britain to give a sneak preview of the all new Eat Them to Defeat Them we have create in partnership with ITV. (catch up no longer available)
Good Morning Britain - ITV
'Eat them to defeat them': 'Action movie' TV advert encouraging children to eat their vegetables is to be aired tonight.
A humorous advert encouraging children to eat more vegetables will air during tonight's Coronation Street.
VEG AD 'FIRST' UK’s first TV ad promoting the health benefits of vegetables will air during tonight’s Coronation Street
THE UK’S first TV advert for vegetables will air tonight during Coronation Street in a bid to get kids to eat more healthily. Supermarkets have joined together to fund the Veg Power ad, with ITV giving the 60-second prime time slot for free. It will also run during other popular shows, including the News at Ten, The Voice, Dancing on Ice and Britain’s Got Talent.
Can the ad industry persuade us to eat more vegetables?
Advertisers are the experts at persuading us to eat burgers, crisps and fizzy drinks. But what if they tried to sell us something healthier?