Eat them to Defeat Them Returns

Eat Them to Defeat Them, the award winning campaign with Veg Power to encourage children to eat vegetables, is returning as part of a ground-breaking £10m media alliance between ITV, Channel 4 and Sky, aimed at improving children’s physical health over the next three years.

Ethical Marketing News

A Lambeth campaign to inspire your children to love veg

Vegetables will be invading a Family Fun Day in Windrush Square, Brixton.

South London Press

Vegetables on the menu at Lincolnshire schools

Lincolnshire schools are taking part in a national campaign to encourage children to eat more fresh vegetables.

Rutland & Stamford Mercury

Judges from The Voice send out a rally cry

The judges from ITV's The Voice lent their voices to the campaign calling for kids to EAT THEM TO DEFEAT THEM (coverage not available)

The Voice - ITV

Is Change4Life really having any impact on our nation's health?

The long running government campaign should look to Veg Power for inspiration.


Evil veggies take over the world in campaign designed to get kids eating them

In the U.K., a new campaign to persuade kids to eat more vegetables kicks off today with a film that turns veggies into evil monsters who want to take over the world.

Ad Age

Healthy Eating: Our favourite recipes to get your kids living on the veg

ITV have launched a new campaign, backed by celebrity chefs and supermarkets alike, to combat childhood obesity and introduce veg into their diets

Sunday Mirror

Lincolnshire schools join TV ‘Veg Power’ campaign to tackle obesity

Lincolnshire schools are taking part in a national campaign to tackle the ‘rising obesity problem’ - and encourage children to eat more fresh vegetables.

Sleaford Standard

Eat more veg campaign key to greater health and greener planet

A major drive has been launched by Veg Power to encourage people, especially children and young people, across the UK to eat more vegetables and to persuade more companies in Northern Ireland and across the UK to include these in the products.

Farm Week

Joe Wicks cooks up the veggies on Lorraine

Joe Wicks joined the campaign to get kids to EAT THEM TO DEFEAT them (catch up no longer available)

Lorraine - ITV