The Cauliflower

Best way to defeat them:
Drown them in cheese sauce, bake them and then devour while still hot.

Veg Power and ITV teamed up to get our kids eating more veg. Our alliance was joined by organisations and individuals all over the UK who generously donated their time, resources and funds as well as thousands joining in online and in their schools and communities. Here is what we achieved…

Download the Report

Eat Them to Defeat Them was generously sponsored by these companies - please hunt down their veg and take them down.

Guy’s and St Thomas’ Charity is supporting the evaluation of the campaign's impact and complementary local activity in south London


Join our forces on social media as we rally against the veg.