Eat Them To Defeat Them is a campaign from ITV and Veg Power to encourage kids to eat more veg. 80% of kids and 96% of teenagers don't eat enough vegetables. We want to get them eating more. This fun campaign aims to do just that, by turning it into a game. After all, we all learn through play.
Eat Them to Defeat Them was generously sponsored by these companies - please hunt down their veg and take them down.
Guy’s and St Thomas’ Charity is supporting the evaluation of the campaign's impact and complementary local activity in south London
JOIN THE FIGHT
Join our forces on social media as we rally against the veg.