Eat more veg

Eat more veg

80% of our kids are not eating enough veg. Veg Power is on a mission to get the UK eating more veg. Follow the story and please give your support.

Our kids are bombarded with advertising all day, but only 1.2% of the food and drink advertising on TV is for veg. No wonder so few are eating enough and so many are putting on weight.

With the help of Hugh Fearnley-Whittingstall, Jamie Oliver and the best doctors, chefs, teachers and experts in digital technology and advertising we are going to use the power of communications to inspire the UK to eat more veg.

We need your help.

Please support

We have launched a crowdfund for our first campaign to inspire kids to love their veg and to support parents to get more veg into their children’s diet. Check out our video featuring Jamie Oliver, Hugh Fearnley-Whittingstall and Dr Rangan Chatterjee.

Please support the crowdfund and follow our story on social media.


We raised £102,215. Thank you to everyone who supported our crowdfund.