Eat more veg

Eat more veg

80% of our kids are not eating enough veg. Veg Power is on a mission to get the UK eating more of it! Follow us on social media to keep up to date with our progress.

Our kids are bombarded with advertising all day, but only 1.2% of the food and drink advertising on TV is for veg. No wonder so few are eating enough and so many are putting on weight.

With the help of Hugh Fearnley-Whittingstall, Jamie Oliver and the best doctors, chefs, teachers and experts in digital technology and advertising we are going to use the power of communications to inspire the UK to eat more veg.

In June 2018 we successfully completed a £100,000 crowdfund to finance the launch of Veg Power. We want to thank our many supporters who gave their time, resources and funding to make it possible. We created “The Truly Epic Book of Veg Power” as a thank you to those who donated and supported.

Since the crowd fund, we have signed a major advertising deal with ITV, who have given Veg Power £2 million worth of ad space on their channel. The ad will be put together by the amazing team over at Adam & Eve, and will air in January 2019.

Please support us

Follow us on social media or contact us via the Contact page to find out more about our amazing veg-filled plans.