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Since we started in 2018, Veg Power has been honoured to have been nominated for and achieved numerous awards across public health, marketing, creative, not-for-profit and social media sectors.

IPA Effectiveness Awards 2022

Single Market: Gold Award

The President’s Prize for Behavioural Change: Special Award Winner

Eat Them to Defeat Them / Veg Power & ITV

Acknowledged as the world’s most rigorous and prestigious awards scheme, the Institute of Practitoners in Advertising PA Effectiveness Awards require winners to demonstrate the value created by their marketing and communications activity.

Veg Power, ITV and lead agency adam&eveDDB were not only gold winners but also received The President’s Special Prize for Behavioural Change. This award, like all our awards, goes to the thousand of school caterers, teachers and community workers who make Eat Them to Defeat Them such a success.

Effie Awards 2022

Positive change: Social Good – Brands 2022: Gold Winner

Eat Them to Defeat Them / Veg Power & ITV

The Effie Awards recognise any and all forms of marketing  that contribute to a brand’s success. 

The Positive Change: Social Good award recognises brands that are making the world a better place by using the power of their communications platforms for “good.”  This category celebrates not-for-profit brand efforts that effectively combined business goals with a social cause.

We won a gold!!!!!!

Third Sector Awards 2022

Corporate Partnership of the Year 2022: Winner

Eat Them to Defeat Them / Veg Power & ITV

The Third Sector Awards provide an opportunity for voluntary organisations of all sizes, and the people who work for them, to celebrate their work and the real difference they make to society.

This award recognises a partnership between a medium-sized charity, social enterprise or other kind of voluntary organisation and a business that has brought strong mutual benefits to both. We are immensely grateful to ITV for four years of excellent partnership working together to help millions of children eat more vegetables.

Third Sector Awards
Third Sector Awards 2023
Highly Commended – Communications Team of the Year
Third Sector Awards
Third Sector Awards 2023
Finalist – Chief Executive of the Year
Drum Award
The Drum Social Purpose Awards 2022
Highly Commended – Best Integrated Campaign
Drum Award
The Drum Social Purpose Awards 2022
Highly Commended – Best Social Media Campaign
Royal Society of Public Health Awards 2022
Finalist – Healthier Lives Award 2022
The Corporate Engagement Awards 2022
Highly Commended – Most Effective Long-Term Commitment
Urban Food Awards
Urban Food Awards 2020
Special Award – celebrating the work of Anna Taylor, Jo Ralling and Dan Parker for creating Veg Power
Purpose Awards
PR Week Purpose Awards 2020
Winner – Best Health Cause Campaign (Collaboration)
IGD Awards
The IGD Awards 2019
Winner – Health & Well-being
Shots Awards
Shots Awards Europe 2019
Winner – Best TV Commercial (under 60″)
Drum Award
The Drum Social Purpose Awards 2019
Winner – Best Video Campaign
Cost Sector Catering Award
Cost Sector Catering Awards 2019
Special Contribution Award
UK Social Awards
Social Media Communications Award 2019
Winner – Charity/Not for Profit
LPS Award
The London Produce Show 2019
Winner – Best Healthy Eating Initiative
Third Sector Awards
Third Sector Awards 2019
Highly Commended – Communications Campaign of the Year