IPA Effectiveness Awards 2022

Single Market: Gold Award

The President’s Prize for Behavioural Change: Special Award Winner

Eat Them to Defeat Them / Veg Power & ITV

Acknowledged as the world’s most rigorous and prestigious awards scheme, the Institute of Practitoners in Advertising PA Effectiveness Awards require winners to demonstrate the value created by their marketing and communications activity.

Veg Power, ITV and lead agency adam&eveDDB were not only gold winners but also received The President’s Special Prize for Behavioural Change. This award, like all our awards, goes to the thousand of school caterers, teachers and community workers who make Eat Them to Defeat Them such a success.

Effie Awards 2022

Positive change: Social Good – Brands 2022: Gold Winner

Eat Them to Defeat Them / Veg Power & ITV

The Effie Awards recognise any and all forms of marketing  that contribute to a brand’s success. 

The Positive Change: Social Good award recognises brands that are making the world a better place by using the power of their communications platforms for “good.”  This category celebrates not-for-profit brand efforts that effectively combined business goals with a social cause.

We won a gold!!!!!!

Third Sector Awards 2022

Corporate Partnership of the Year 2022: Winner

Eat Them to Defeat Them / Veg Power & ITV

The Third Sector Awards provide an opportunity for voluntary organisations of all sizes, and the people who work for them, to celebrate their work and the real difference they make to society.

This award recognises a partnership between a medium-sized charity, social enterprise or other kind of voluntary organisation and a business that has brought strong mutual benefits to both. We are immensely grateful to ITV for four years of excellent partnership working together to help millions of children eat more vegetables.