Veg consumption and with that veg sales have been in steady decline for over 40 years. At the heart of Veg Power is an alliance between the public health and the horticulture sector to get folks to eat more veg.

We unlock over £5m of campaign value for championing vegetables each year, enabling us to promote veg in a way no one has done before. However, we also need to fund our team and core operating costs so we can secure those resources and deliver our campaigns. These costs are funded by our members, an alliance of commercial partners across the horticulture sector.  For every £1 they give us we unlock £20 more. We need more members to grow our team, our scale and our impact.