Veg and fruit consumption and with that sales have been in steady decline for over 40 years. At the heart of Veg Power is an alliance between the public health and the horticulture communities to get folks to eat more fruit and veg.

Through our network of supporters we unlock millions of Pounds of campaign value for championing vegetables and fruit each year, enabling us to promote them in a way no one has done before. 

However, we also need to fund our team and core operating costs so we can secure those resources and deliver our campaigns. These costs are funded by our members, an alliance of commercial partners across the horticulture sector.  We need more members to grow our team, our scale and our impact.