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Growing to love…

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Growing to love…

We want kids to love vegetables. One of the best ways to develop that love is through growing your own. Veg Power has worked closely with our partners to develop a creative and engaging way for children to grow to love…vegetables.

Why growing?

Research shows that growing vegetables is constructive for many reasons and that children are more likely to try the food they have helped to grow. In addition, encouraging engagement and bonding with the vegetable creates agency and a pathway to consumption. Learning all about how we grow food is not just good for children in terms of encouraging healthy eating, it’s important to develop their understanding of the food chain, climate, sustainability and our environment. Children learn by getting stuck in and getting their hands dirty! So, involving them in a growing project is ideal for their development. We believe it is essential that all programmes end with a child trying a vegetable.

Find out more below.

Growing to Love….tomatoes 2024

In 2023 Growing to Love… Tomatoes grew to 145 schools in Scotland, England, Wales and Northern Ireland, with 11,000 kids taking part and growing their own tomatoes from seed to fruit. This year it’s bigger and better with famous faces joining in, including TV Presenter Sam Nixon, Blue Peter gardener Chris Collins and Shaun the Sheep. More than 21,000 kids across the nation will be joining in the fun.

The growing kits include everything you need to grow your own tomatoes. Check out your teacher’s guide to make sure you’re ready to go.Theres a digital copy below.
The kids should plant their tomato seeds as soon as possible, once you have received the kits. Watch Chris and Sams ‘sowing’ video to help you get started.

Activities & Resources

Everything you need to know about growing your own tomatoes is included in your 28 page teachers guide. Scan the QR codes to watch instructional videos and use the planning pages to take notes as you go.

Digital guide for parents and carers

Send our digital flyer home to parents and carers at the start of term, so they know the kids will be growing their own tomatoes and will be bringing them home over the summer holidays.

Take-home reward chart & sticker pack which encourages the children to continue their growing journey over the summer holidays.

Colourful tomato sticker packs encourage the children to use their charts

Our ever-popular Shaun themed vegetable crown and tomato face masks really engage the kids – requires scissors, paper glue or sticky tape and colouring pens, pencils or crayons (not supplied). 1 x crown per child included in kits.

Download and decorate our tomato themed plant pot sleeves. Requires printing, scissors, paper glue or sticky tape and colouring pens, pencils or crayons (not supplied).

Meet Chris and Sam who will be helping you along your growing journey

Watch Chris and Sam’s video to help you sow your tomato seeds


Watch Chris and Sam’s video to help you care for your plants

Watch Chris and Sam’s video to help you repot your tomato plants

Flower to fruit

Watch Chris and Sam’s video for tips on how to get plants home safely for the summer

We have a set of lesson plans for years 1 – 6 for you to download and use.

The programme has been designed primarily for KS1 and KS2 children at this time.

Yes, all our work is supported by our in-house team and our expert advisors and although not intended to directly deliver a school curriculum the programme has been created with teachers to comply with the national curriculum.

Tomatoes will likely start to appear from July onwards. This depends on when the seeds were planted and the weather.

The whole campaign runs from April through to September / October depending on when the tomatoes are ready to harvest. The first part of the campaign takes place in school. The plants are then taken home for the summer holidays.

The tomato seeds have been selected so that they can be grown on window sills

Our Growing to Love content has been created with a donation from Hazera.

Our Partners

Shaun the Sheep and Shaun’s image are trade marks of Aardman Animations Limited 2024.