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Insight & Impact

Why oh why don’t people eat more veg? Almost everyone knows they should eat at least five-a-day. In fact, most people have every intention of doing so, but, hey, life gets in the way. This is called the intention-behaviour gap.

For Veg Power to succeed we need the insight to understand the reasons people don’t achieve those goals so we can help them build the bridge across that gap.

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Veg Power by numbers

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Interesting snippets