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Meet the team

Great work requires great people, and we think ours are some of the best. We’re a creative, friendly and dedicated team, who truly enjoy what we do and the people we work with.

Soraya Ulrich-Khan

Project and Schools Manager: Soraya grew up in Washington DC and graduated from the University of Maryland with a BA in Communications. Having moved back to the UK, she raised her now grown family and then worked in Television Production. Soraya manages the Eat Them To Defeat Them schools’ programme and project logistics for Veg Power.

Alex Tyrie

Campaign Director: Alex joined Veg Power with 25+ years experience working with major brands in business development, marketing and communications. Equally Alex has a background working at the intersection between business, government and the not for profit world. Knowing how to make the most of resources to galvanise support and maximise impact. She continues the work of building and managing our ambassador and partner network, and leading campaigns.

Rachel Nunns

Administrator: Rachel is a lifelong vegetable enthusiast and loves nothing better than pottering in the kitchen trying out new recipes. Having graduated from the University of Lancaster with a First-class degree in education, she then pursued a career in primary schools including 7 years as a headteacher in West Sussex. Other work experience over the years has included coaching and administration for a community theatre group focusing on special educational needs and roles in banking and retail. Rachel is the administrator for all things Veg Power. 

Alex Burn

Head of Creative: Alex has been working in the digital space since the late 1990s building and leading creative teams. He previously worked at Advertising.com and then AOL, where he led the Creative Solutions team. Following that Alex built and led the Studio team for Collective Media, part of Time Inc UK specialising in the design and delivery of effective multi-screen advertising solutions.

Rebecca Stevens ANutr

Campaign & Communications Manager: Rebecca is a registered Associate Nutritionist and part of the Veg Power team supporting on campaigns and communications. She started her career in healthcare PR but more recently completed an MSc in Human Nutrition. Rebecca enjoys combining both skillsets in this role and is always on a mission to increase her children’s vegetable repertoire.

Claire Wright

Editor: After leaving Exeter University with a degree in English Literature, Claire worked in various fields ranging from youth work and charities to publishing, before starting up a food-focused website when her first child was born. After being asked to project manage the publication of Veg Power’s Crowdfunder book, Claire came on board as a fully-fledged team member in 2018 to take on the role of Communications Manager, then Editor, looking after Veg Power’s website, content, recipes and social media platforms.

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Dan Parker

Chief Executive:  Dan Parker has worked in marketing and advertising for 25 years for many of the world’s largest food brands. As Chief Executive of Veg Power he now uses that experience to encourage kids to eat more vegetables.