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Meet the team

Great work requires great people, and we think ours are some of the best. We’re a creative, friendly and dedicated team, who truly enjoy what we do and the people we work with.

Soraya Ulrich-Khan

Project and Schools Coordinator: Soraya grew up in Washington DC and graduated from the University of Maryland with a BA in Communications. Having moved back to the UK, she raised her now grown family and then worked in Television Production. Soraya manages the Eat Them To Defeat Them schools’ programme and project logistics for Veg Power.

Alex Burn

Head of Creative: Alex has been working in the digital space since the late 1990s building and leading creative teams. He previously worked at Advertising.com and then AOL, where he led the Creative Solutions team. Following that Alex built and led the Studio team for Collective Media, part of Time Inc UK specialising in the design and delivery of effective multi-screen advertising solutions.

Rebecca Stevens ANutr

Campaign & Communications Manager: Rebecca is a registered Associate Nutritionist and part of the Veg Power team supporting on campaigns and communications. She started her career in healthcare PR but more recently completed an MSc in Human Nutrition. Rebecca enjoys combining both skillsets in this role and is always on a mission to increase her children’s vegetable repertoire.

Stephanie Douglas ANutr

Head of Campaign Development: Stephanie is a registered nutritionist with a first class honours degree in Nutrition and Public Health. She has been at Veg Power since 2020 building and managing our influencer and supporter network.

Claire Wright

Editor: After leaving Exeter University with a degree in English Literature, Claire worked in various fields ranging from youth work and charities to publishing, before starting up a food-focused website when her first child was born. After being asked to project manage the publication of Veg Power’s Crowdfunder book, Claire came on board as a fully-fledged team member in 2018 to take on the role of Communications Manager, then Editor, looking after Veg Power’s website, content, recipes and social media platforms.

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Dan Parker

Chief Executive:  Dan Parker has worked in marketing and advertising for 25 years for many of the world’s largest food brands. As Chief Executive of Veg Power he now uses that experience to encourage kids to eat more vegetables.

Gabrielle Duncan

Programme Coordinator: Gabrielle is in the final year of their degree in Nutrition and Public Health and will graduate this summer as a registered Associate Nutritionist. They love living by the sea in Brighton whilst they study and work. Gabrielle supports the Veg Power Team, working on campaigns such as Eat Them To Defeat Them.