Great work requires great people, and we think ours are some of the best. We’re a creative, friendly and dedicated team, who truly enjoy what we do and the people we work with.
Soraya Ulrich-Khan
Head of Food Education: Soraya grew up in Washington DC and graduated from the University of Maryland with a BA in Communications. Having moved back to the UK, she raised her now grown family and then worked in Television Production. Soraya leads on recruitment, communications and management of school caterers and Local Authorities.
Alex Tyrie
Campaign Director: Alex joined Veg Power with 25+ years experience working with major brands in business development, marketing and communications. Equally Alex has a background working at the intersection between business, government and the not for profit world. Knowing how to make the most of resources to galvanise support and maximise impact. She continues the work of building and managing our ambassador and partner network, and leading campaigns.
Rachel Nunns
Schools and Communities: Rachel is a lifelong vegetable enthusiast and loves nothing better than pottering in the kitchen trying out new recipes. Having graduated from the University of Lancaster with a First-class degree in education, she then pursued a career in primary schools including 7 years as a headteacher in West Sussex. Other work experience over the years has included coaching and administration for a community theatre group focusing on special educational needs and roles in banking and retail. Rachel is the administrator for all things Veg Power.
Alex Burn
Head of Creative: Alex has been working in the digital space since the late 1990s building and leading creative teams. He previously worked at Advertising.com and then AOL, where he led the Creative Solutions team. Following that Alex built and led the Studio team for Collective Media, part of Time Inc UK specialising in the design and delivery of effective multi-screen advertising solutions.
Rebecca Stevens ANutr
Campaign & Communications Manager: Rebecca is a registered Associate Nutritionist and part of the Veg Power team supporting on campaigns and communications. She started her career in healthcare PR but more recently completed an MSc in Human Nutrition. Rebecca enjoys combining both skillsets in this role and is always on a mission to increase her children’s vegetable repertoire.
Claire Wright
Claire has been working with children, food and communications for over 15 years, and is our Editor at Veg Power, helping translate expert advice into small, practical steps for busy families, and creating recipes that are actually simple.
Follow Veg Power