Hugh is a multi-award winning writer and broadcaster known for his uncompromising commitment to seasonal, ethically-produced food and his concern for the environment. He has earned a huge following through his River Cottage TV series and books, as well as campaigns such as Hugh’s War on Waste, Britain’s Fat Fight and his War on Plastic with Hugh and Anita.

Editor: After leaving Exeter University with a degree in English Literature, Claire worked in various fields ranging from youth work and charities to publishing, before starting up a food-focused website when her first child was born. After being asked to project manage the publication of Veg Power’s Crowdfunder book, Claire came on board as a fully-fledged team member in 2018 to take on the role of Communications Manager, then Editor, looking after Veg Power’s website, content, recipes and social media platforms.

Anna joined The Food Foundation as its first Executive Director at the beginning of June 2015 after 5 years at the Department for International Development. At DFID Anna led the policy team on nutrition and supported the delivery of the UK’s global commitments to tackle undernutrition.

Before joining DFID Anna worked for a number of international organisations including Save the Children and UNICEF and has been at the forefront of international leadership on nutrition for several years, supporting programmes in a wide range of contexts in Africa and South Asia. Anna has also worked for the UK Department of Health. In 2014 she was awarded an OBE for her work to address the global burden of undernutrition. She did an MSc in Human Nutrition at the London School of Hygiene and Tropical Medicine in 1994. In May 2017 Anna became a member of the London Food Board to advise the Mayor of London and the GLA on the food matters that affect Londoners. She is a Board member for Veg Power and an advisor to the International Food Policy Research Institute. She served as Chief Independent Adviser to Henry Dimbleby for the development of the National Food Strategy published in 2021.

Chief Executive:  Dan Parker has worked in marketing and advertising for 25 years for many of the world’s largest food brands. As Chief Executive of Veg Power he now uses that experience to encourage kids to eat more vegetables.