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Snacking Matters

Kids love snacks, who doesn’t? And they can be a really helpful way to provide extra energy for active minds and growing bodies. The problem is that most shop bought snacks are high in fat, sugar and salt (and lack fibre and micronutrients that support our health).

Our Mission

Attack the Snack was launched to get more children eating fruit and veg snacks, more often.

In 2025, the campaign focused on one of the hardest food habits to shift: snacking. It began over the summer, promoting simple, on-the-go fruit and veg snacks for families, then moved into schools from September with practical classroom activities and take-home resources designed to be used all year round.

Over four months, Veg Power’s ambassador chefs and nutritionists shared easy, inspiring ideas across social media, supported by trusted expert advice to help parents make small, realistic changes – without stress or food battles.

Our mission now is to build on this momentum, working with schools and partners to make fruit and veg the easy, everyday snack choice for children, at home and beyond.

Our Attack the Snack Experts

Evaluation

Partners

Thanks to our partners in 2025 for backing Attack the Snack and showing the amazing power of collaboration. By working together, we achieved far more than any single organisation in fresh produce could alone.

We’re ready to go further in 2026 – reaching more schools, engaging more families, and making healthy snacking the easy choice.

To do that, we’re looking for partners to help us build something bigger, stronger and longer-lasting. Get involved early, help shape a proven national programme, and benefit from a trusted, high-profile campaign.

Join us and help take Attack the Snack to the next level.

Please get in touch

References

1. PHE 2019

2. The patterns and position of snacking in children in aged 2–12 years: A scoping review O’Kane et al 2023

3. Veg Power survey of 3,000 parents and children 2025