Head of Creative: Alex has been working in the digital space since the late 1990s building and leading creative teams. He previously worked at Advertising.com and then AOL, where he led the Creative Solutions team. Following that Alex built and led the Studio team for Collective Media, part of Time Inc UK specialising in the design and delivery of effective multi-screen advertising solutions.
Baroness Rosie Boycott is a member of the House of Lords and has a long and distinguished career as a journalist, publisher and author, including having been the editor of several national newspapers in the UK. In 2008 she was appointed as Chair of the London Food Board to advise the Mayor of London on sustainable food policy implementation in the capital.
In October 2016, the new Mayor of London Sadiq Khan asked Rosie to lead the development of a new London Food Strategy to help the food system to work better to meet the needs of everyone who lives and works in London.
In 2018 Rosie became a member of the House of Lords after leaving the London Food Board and she continues to write regularly and speak all over the world about the role of cities, and the importance of food in combating hunger and food insecurity, improving health, tackling childhood obesity and helping to reduce carbon emissions contributing to climate change.
John Hegarty has been central to the global advertising scene over six decades. He was a founding partner of Saatchi and Saatchi in 1970. And then TBWA in 1973. He founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The agency now has 7 offices around the world. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood by the Queen in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011.
Campaign & Communications Manager: Rebecca is a registered Associate Nutritionist and part of the Veg Power team supporting on campaigns and communications. She started her career in healthcare PR but more recently completed an MSc in Human Nutrition. Rebecca enjoys combining both skillsets in this role and is always on a mission to increase her children’s vegetable repertoire.
Head of Campaign Development: Stephanie is a registered nutritionist with a first class honours degree in Nutrition and Public Health. She has been at Veg Power since 2020 building and managing our influencer and supporter network.
Hugh is a multi-award winning writer and broadcaster known for his uncompromising commitment to seasonal, ethically-produced food and his concern for the environment. He has earned a huge following through his River Cottage TV series and books, as well as campaigns such as Hugh’s War on Waste, Britain’s Fat Fight and his War on Plastic with Hugh and Anita.
Katie is Programme Manager for Food Sense Wales. Katie has an MSc in Nutrition from Kings College London and in Food Policy from City University. She has worked in the world of food for over 20 years with experience in both the private sector (Volac International), and third and public sector (including 6 years on Food Standards Agency’s Welsh Food Advisory Committee).
Katie is currently a member of the Food and Drink Wales Industry Board and is a founding member of the Veg Power Board. She also sits on the WLGA’s School Holiday Enrichment Programme Advisory Group and was one of the team of four who created the multi award winning Food and Fun programme in Cardiff in 2015.
Anne Heughan is a public health nutritionist with over 40 years experience as a State Registered Dietitian, who has worked in both the public and private sector on food, nutrition and health policy at global, European and UK level. Anne worked for Unilever as Global External Affairs Director. She was responsible for ensuring that Unilever commitments on over and under nutrition were relevant to the dynamic external agenda.
In the late 90s Anne was Deputy Director of the Coronary Prevention Group, a UK charity, concerned with putting the prevention of coronary heart disease onto the public agenda. She worked with international academics, government and non-governmental organisations to develop campaigns around school meals, workplace wellness; children and heart disease and graphical nutrition labelling based on nutrient profiles.
Anne is a trustee of the Royal Society of Public Health and an Honorary Member of the British Nutrition Foundation. She is also a member of the British Dietetic Association, the Nutrition Society and the Guild of Food Writers. She has written a number of books including Eat For Life Diet.