Hugh is a multi-award winning writer and broadcaster known for his uncompromising commitment to seasonal, ethically-produced food and his concern for the environment. He has earned a huge following through his River Cottage TV series and books, as well as campaigns such as Hugh’s War on Waste, Britain’s Fat Fight and his War on Plastic with Hugh and Anita.

Katie is Programme Manager for Food Sense Wales.  Katie has an MSc in Nutrition from Kings College London and in Food Policy from City University. She has worked in the world of food for over 20 years with experience in both the private sector (Volac International), and third and public sector (including 6 years on Food Standards Agency’s Welsh Food Advisory Committee).

Katie is currently a member of the Food and Drink Wales Industry Board and is a founding member of the Veg Power Board.  She also sits on the WLGA’s School Holiday Enrichment Programme Advisory Group and was one of the team of four who created the multi award winning Food and Fun programme in Cardiff in 2015.

Anne Heughan is a public health nutritionist with over 40 years experience as a State Registered Dietitian, who has worked in both the public and private sector on food, nutrition and health policy at global, European and UK level. Anne worked for Unilever as Global External Affairs Director. She was responsible for ensuring that Unilever commitments on over and under nutrition were relevant to the dynamic external agenda.

In the late 90s Anne was Deputy Director of the Coronary Prevention Group, a UK charity, concerned with putting the prevention of coronary heart disease onto the public agenda. She worked with international academics, government and non-governmental organisations to develop campaigns around school meals, workplace wellness; children and heart disease and graphical nutrition labelling based on nutrient profiles.

Anne is a trustee of the Royal Society of Public Health and an Honorary Member of the British Nutrition Foundation. She is also a member of the British Dietetic Association, the Nutrition Society and the Guild of Food Writers.  She has written a number of books including Eat For Life Diet.

Chair of the Board: Andy has over 30 years of brand & marketing expertise. He built his career in the global food and drinks industry, working in a range of marketing roles for Unilever across the world, including running household names such as Hellmann’s. His last role at Unilever was as Senior Vice President of Digital for Global Foods.

He is formerly Chief Strategy Officer at Mavens of London, a leading digital consulting company and a Non-Exec Director of the brand and design agency, Coley Porter Bell; a Trustee of Veg Power; and an angel investor/mentor in a range of food and digital start-ups.

Louise Holland is Deputy to Jamie Oliver. Starting her career as a chef, she later moved into publishing and television production. After a chance meeting with the then 23-year-old Jamie, she took on a role with him that now over 22 years has covered every aspect of the food and media industries. Louise continues to support all of Jamie’s endeavors, helping to guide and manage him, his businesses and his initiatives. She sits on Jamie’s main board and helps to drive his commercial business and campaigns around the world.

Karen is currently Business Development Director with Evesham Vale growers, a council member of the Rural Policy group, and acts as an advisor to a number of food businesses. She has a wealth of experience in the food supply chain having spent the vast majority of her career in the food retail sector.

Editor: After leaving Exeter University with a degree in English Literature, Claire worked in various fields ranging from youth work and charities to publishing, before starting up a food-focused website when her first child was born. After being asked to project manage the publication of Veg Power’s Crowdfunder book, Claire came on board as a fully-fledged team member in 2018 to take on the role of Communications Manager, then Editor, looking after Veg Power’s website, content, recipes and social media platforms.

Jo is Head of Communications at The Food Foundation, with over 20 years experience working across all areas of broadcast, digital and print media. Jo has held leadership positions in the Jamie Oliver Group, overseeing all television production, creating the global digital strategy and setting up the hugely successful Food and Drinks Tube. She launched the Sugar Smart campaign for the Jamie Oliver Food Foundation and played a pivotal role in delivering the UK and global advocacy campaign to raise awareness of the dangers of sugar to long term public health. Jo runs Rising Tide Films and the Brighton Production Hub to connect production talent and broadcasters across the city.

Anna joined The Food Foundation as its first Executive Director at the beginning of June 2015 after 5 years at the Department for International Development. At DFID Anna led the policy team on nutrition and supported the delivery of the UK’s global commitments to tackle undernutrition.

Before joining DFID Anna worked for a number of international organisations including Save the Children and UNICEF and has been at the forefront of international leadership on nutrition for several years, supporting programmes in a wide range of contexts in Africa and South Asia. Anna has also worked for the UK Department of Health. In 2014 she was awarded an OBE for her work to address the global burden of undernutrition. She did an MSc in Human Nutrition at the London School of Hygiene and Tropical Medicine in 1994. In May 2017 Anna became a member of the London Food Board to advise the Mayor of London and the GLA on the food matters that affect Londoners. She is a Board member for Veg Power and an advisor to the International Food Policy Research Institute. She served as Chief Independent Adviser to Henry Dimbleby for the development of the National Food Strategy published in 2021.

Chief Executive:  Dan Parker has worked in marketing and advertising for 25 years for many of the world’s largest food brands. As Chief Executive of Veg Power he now uses that experience to encourage kids to eat more vegetables.