The daring new advert created by Adam&Eve/DDB premiered on ITV on 29th May featuring celebrity vegetable voices. The ad was supported by £3m of advertising donated by ITV, Channel 4 and Sky Media.
Supporting the ad campaign, our school’s programme was our biggest yet, reaching 467,518 kids in 1,828 primary schools in every corner of the UK. Each school ran veg-themed weeks, caterers put on amazing spreads and each child took home a reward chart, sticker pack and puzzle book.
Download the report to find out how it went!