Reports

Seasonal Veg Market Insight 2021 Report

Our seasonal veg campaign has been running since summer 2020, covering British vegetables of all kinds, and helping promote eating with the seasons.

Find out how it’s been going in our seasonal veg market insight report.

Eat Them To Defeat Them 2021 Report

The daring new advert created by Adam&Eve/DDB premiered on ITV on 29th May featuring celebrity vegetable voices. The ad was supported by £3m of advertising donated by ITV, Channel 4 and Sky Media.

Supporting the ad campaign, our school’s programme was our biggest yet, reaching 467,518 kids in 1,828 primary schools in every corner of the UK. Each school ran veg-themed weeks, caterers put on amazing spreads and each child took home a reward chart, sticker pack and puzzle book.

Download the report to find out how it went!

The Food Foundation Veg Facts Report 2021

The Food Foundation‘s Veg Facts 2021 follows on from 2020 and 2016’s Veg Facts reports, and looks once again at how much veg the UK is eating, exploring the headwinds and tailwinds we’ve seen over the intervening years that may both help and hinder future progress and pointing to potential solutions for tackling the challenge.

Eat Them To Defeat Them 2020 - Retail Sales Analysis Report

Pearl Metrics took on the mammoth task of analysing ETTDT 2020’s impact on veg sales and consumption to see whether kids actually ate more veg as a result. See the breakdown of the process and results in this report.

Eat Them to Defeat Them 2020 - Schools' Programme

To support the Eat Them to Defeat Them campaign we launched our programme for schools in 1,500 UK primary schools. The programme is designed to encourage kids to try new vegetables at school and then repeat and normalise that new behaviour at home.

Veg Facts 2020

Update on the brilliant Veg Facts report from out pals at Peas Please. This report shows the sheer scale of the challenge we address – 33% of kids eat less than one portion a veg a day – only 6% of kids eat the recommended 3.5 portions per day – we have much to do.

Eat Them to Defeat Them 2019 - Campaign Evaluation

Our Eat Them to Defeat Them campaign in 2019 was professionally monitored and evaluated by some of the UK’s leading experts in data analysis, and the results have been collated together in our Eat Them to Defeat them 2019 report. To find out about the impact of the campaign, download the report here.

2nd Peas Please Progress Report

Peas Please is Veg Power’s partner campaign focused on the supply and availability of vegetables. It brings together farmers, retailers, fast food and restaurant chains, caterers, processors and government departments with a common goal of making it easier for everyone to eat veg. The 2nd Peas Please Progress Report shows that food businesses have served 90 million additional portions of vegetables over the past two years as part of the Peas Please initiative

Veg Facts

Veg Facts is packed full of stats about veg consumption and production in the UK. It sets out the challenge for our Peas Please project which aims to tackle the supply side barriers to veg consumption.