Attack the Snack - Veg Power

Snacking Matters

Kids love snacks, who doesn’t? And they can be a really helpful way to provide extra energy for active minds and growing bodies. The problem is that most shop bought snacks are high in fat, sugar and salt (and lack micronutrients that support our health).

info-Only 24% of children regularly have VEG snacks2

Our Mission

Let’s get more children eating fruit & veg snacks more often.

Our campaign starts in July with healthy summer holiday snacks when families are out and about. Come September we turn to schools with classroom activities and take-home resources.

We are joined by our Veg Power ambassador chefs and nutritionists inspiring and simplifying everything with their ideas on social media. And by an expert panel sharing their top tips and advice for parents – to take the stress out of making small and important incremental changes.