#BreakfastInColour
A recent You Gov survey commissioned by Veg Power found that 55% of UK adults are struggling to eat their five a day.1 This finding supports the latest UK-wide National Diet and Nutrition Survey (NDNS) in which only 33% of adults were currently achieving the five a day target.2
Interestingly, the Veg Power survey also found that breakfast is very often overlooked as a meal opportunity to add veg to, with 73% of people surveyed rarely or never eating vegetables for breakfast. With reasons cited as preferring other breakfasts (46%) and a tendency to eat the same thing for breakfast (33%). These findings suggest that breakfast is a missed opportunity for consuming some of our five a day target.
To encourage the British public to reconsider their breakfast choice and help them to meet their five a day target, Veg Power has launched its ‘Breakfast in Colour’ campaign.
Fantastically supported by…
Can you support this campaign?
Try these colourful breakfasts
Hugh’s Slightly Squashy Tomato and Egg Toast
Hugh Fearnley-Whittingstall
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