Our Mission
BANG IN SOME BEANS is a high-energy movement on a mission to put beans & pulses at the heart of the British diet. Since the launch in November 2025 the campaign has reached millions on social media and press, secured pledges from over 40 food businesses, and inspired thousands of children in school to bang in those beans. Data from the market research firm NielsenIQ shows beans & pulses volume sales have already increased by 7.3% in the first half of 2026.
We are only just getting started, our next big campaign starting in September 2026 will focus on families and fibre. 86% of children don’t eat enough fibre and with fibre trending so heavily we are going to focus this campaign on how beans & pulses are such a great source of fibre.
Are you ready to bang in some beans?
Get involved
Meet our ambassadors
Fibre campaign launching in September 2026
Tuck into bean recipes
Download the Bean Facts report
Listen to the Food Foundation bean podcast
Get Involved
Our campaigns succeed thanks to the strength of a broad alliance.
Join us – add your support to this vital mission.
Meet our ambassadors
Our Partners
This project has only been made possible by funding from The National Lottery Community Fund.
About the Beans project
Thanks to National Lottery players, The Food Foundation, alongside Veg Power and Kent University Students’ Union, will encourage people across the UK to eat sustainable food sources such as beans, lentils and pulses, as a way of helping them take achievable and affordable climate action.
The beans project has received almost £1.4m from The National Lottery Community Fund, the UK’s largest funder of community activity, and aims to reduce the impact of diets on greenhouse gas emissions, whilst creating a long-term shift towards healthier and more sustainable dietary habits. With the support of local and national food businesses, activities will include a digital campaign to engage the public.
This grant comes from the Climate Action Fund, a £100 million commitment over 10 years from The National Lottery Community Fund to support communities across the UK to take action on climate change and involve more people in climate action. This forms part of one of the funder’s four key missions in its 2030 strategy, ‘It starts with community’ – supporting communities to be environmentally sustainable.
References
1. National Diet and Nutrition Survey 2019–2023
2. Kaimila, Y., Olotu, O.A., Clegg, M.E. et al. (2025). Pulse and legume consumption is associated with a more optimal nutrient intake and a higher EAT-Lancet index in a representative UK population.
3. The Food Foundation, Meat Facts 2025
4. Garnett, T. et al. 2016. Food systems and greenhouse gas emissions. Food Climate Research Network.
5. Veg Power survey of 3,000 parents and children 2025
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