Our Mission
BANG IN SOME BEANS is more than just a catchy slogan; it’s a high-energy movement on a mission to put beans & pulses at the heart of the British diet. Vibrant, wholesome, and unapologetically fun, our campaign reflects the character of the pulses themselves: versatile, resilient, and surprisingly punchy.
We have partnered up with The Food Foundation on this three-year mission. We aren’t just talking to consumers—we’re mobilising the entire food system to champion the humble bean as a hero of the modern diet.
Are you ready to bang in some beans?
Get involved
Meet our ambassadors
New initiative launching in September 2026
Tuck into bean recipes
Download the Bean Facts report
Listen to the Food Foundation bean podcast
Get Involved
Our campaigns succeed thanks to the strength of a broad alliance.
Join us – add your support to this vital mission.
Meet our ambassadors
Fibre Campaign – Autumn 2026
Our next Bang in Some Beans campaign leverages the fibre trend to increase bean and pulses consumption at school and at home. This will bring together a large primary school programme with collaboration between schools and caterers and supported by a significant social media campaign and media partnerships which will reach well beyond schools.
We are currently filming social media content with our ambassadors and with Good Food joining as our media partner this campaign will reach millions of people in the UK. We will be asking all our friends and supporters to join in, please make sure you are registered for updates.
Free programme for schools
With the new school food standards coming into force this September, your school catering teams will be introducing more fibre, beans, and pulses to the menu.
We know that changing school menus can sometimes face resistance from children, and their parents and carers. That’s why Veg Power is launching a brand-new, nationwide campaign this autumn to get children and families excited about healthy eating, making the menu transition seamless for your school.
What’s in it for your school?
Free resources:
Curriculum-supporting lesson plans, an engaging assembly, fun activities, and easy-to-use toolkits designed to require minimal teacher preparation.
Improved concentration:
High-fibre meals slow down digestion, helping to prevent classroom hunger crashes and maintain focus throughout the afternoon.
National campaign backing:
Celebrities, experts, and major media partners will be bringing the “bean and fibre” message into millions of homes, priming your pupils and parents to embrace the new menu changes.
Cost-of-living support:
The programme actively guides parents on how to use affordable beans, pulses and veg to save money on their weekly grocery shop.
The Goal: We create the buzz at home, you engage children in the classroom, your caterers serve the food, and your pupils reap the benefits of a healthier gut and better concentration in class.
Get involved this autumn
This programme is funded by The National Lottery Community Fund and is 100% free for schools.
Caterers briefing
Flyer to send to schools
Local authorities briefing
Schools briefing
Schools: Register your interest here
Want to get involved in other ways?
Our Partners
This project has only been made possible by funding from The National Lottery Community Fund.
About the Beans project
Thanks to National Lottery players, The Food Foundation, alongside Veg Power and Kent University Students’ Union, will encourage people across the UK to eat sustainable food sources such as beans, lentils and pulses, as a way of helping them take achievable and affordable climate action.
The beans project has received almost £1.4m from The National Lottery Community Fund, the UK’s largest funder of community activity, and aims to reduce the impact of diets on greenhouse gas emissions, whilst creating a long-term shift towards healthier and more sustainable dietary habits. With the support of local and national food businesses, activities will include a digital campaign to engage the public.
This grant comes from the Climate Action Fund, a £100 million commitment over 10 years from The National Lottery Community Fund to support communities across the UK to take action on climate change and involve more people in climate action. This forms part of one of the funder’s four key missions in its 2030 strategy, ‘It starts with community’ – supporting communities to be environmentally sustainable.
References
1. National Diet and Nutrition Survey 2019–2023
2. Kaimila, Y., Olotu, O.A., Clegg, M.E. et al. (2025). Pulse and legume consumption is associated with a more optimal nutrient intake and a higher EAT-Lancet index in a representative UK population.
3. The Food Foundation, Meat Facts 2025
4. Garnett, T. et al. 2016. Food systems and greenhouse gas emissions. Food Climate Research Network.
5. Veg Power survey of 3,000 parents and children 2025
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