Our Mission
BANG IN SOME BEANS is a high-energy movement on a mission to put beans & pulses at the heart of the British diet. Since the launch in November 2025 the campaign has reached millions on social media and press, secured pledges from over 40 food businesses, and inspired thousands of children in school to bang in those beans. Data from the market research firm NielsenIQ shows beans & pulses volume sales have already increased by 7.3% in the first half of 2026.
We are only just getting started, our next big campaign starting in September 2026 will focus on families and fibre. 86% of children don’t eat enough fibre and with fibre trending so heavily we are going to focus this campaign on how beans & pulses are such a great source of fibre.
Are you ready to bang in some beans?
Get involved
Meet our ambassadors
Fibre campaign launching in September 2026
Tuck into bean recipes
Download the Bean Facts report
Listen to the Food Foundation bean podcast
Get Involved
Our campaigns succeed thanks to the strength of a broad alliance.
Join us – add your support to this vital mission.
Support the bean alliance
From chefs reaching millions on social media to teachers inspiring a class of children, We are an alliance of people where every contribution matters. Keep up with our latest news, campaigns and resources with our monthly supporters newsletter.
Resources for supporters
Please help yourself to school resources, creator and social media toolkits and so much more to support the Bang In Some Beans campaign and the Discover Beans schools’ programme.
Support our fibre campaign
Help us leverage the fibre trend to increase bean and pulses consumption. It brings together a coalition of media partners and social influencers with a primary and special school programme.
Discover Beans schools programme
Do you work with primary or special schools. Our schools programme is called Discover Beans, a fun activity which encourages the children to “discover” the beans hidden on their school menu. It’s packed full of fun, easy to deliver activities and curriculum supporting lesson plans. 100% free for all state-funded schools.
Help people eat well for less
Share our free Eat Well for Less resources to help community projects, schools, nurseries and local authorities to support their community with savvy food shopping tips, expert advice, budget-friendly recipes and more, so that everyone can eat well for less.
Share the fun with families
If you are working with families please share our free Big Bean Boost resources help parents & carers to engage children with fun, farts, and monsters as well as simple celebrity recipes and handy expert tips and advice.
Meet our ambassadors
Our Partners
This project has only been made possible by funding from The National Lottery Community Fund.
About the Beans project
Thanks to National Lottery players, The Food Foundation, alongside Veg Power and Kent University Students’ Union, will encourage people across the UK to eat sustainable food sources such as beans, lentils and pulses, as a way of helping them take achievable and affordable climate action.
The beans project has received almost £1.4m from The National Lottery Community Fund, the UK’s largest funder of community activity, and aims to reduce the impact of diets on greenhouse gas emissions, whilst creating a long-term shift towards healthier and more sustainable dietary habits. With the support of local and national food businesses, activities will include a digital campaign to engage the public.
This grant comes from the Climate Action Fund, a £100 million commitment over 10 years from The National Lottery Community Fund to support communities across the UK to take action on climate change and involve more people in climate action. This forms part of one of the funder’s four key missions in its 2030 strategy, ‘It starts with community’ – supporting communities to be environmentally sustainable.
References
1. National Diet and Nutrition Survey 2019–2023
2. Kaimila, Y., Olotu, O.A., Clegg, M.E. et al. (2025). Pulse and legume consumption is associated with a more optimal nutrient intake and a higher EAT-Lancet index in a representative UK population.
3. The Food Foundation, Meat Facts 2025
4. Garnett, T. et al. 2016. Food systems and greenhouse gas emissions. Food Climate Research Network.
5. Veg Power survey of 3,000 parents and children 2025
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