ITV: ITV and VegPower teaming up on new advertising initiative to get the nation eating veg
I News: Aldi, Asda and Waitrose latest supermarkets to back 'Peas Please' vegetable campaign
Verdict Food Service: Sodexo backs Veg Power Fund to ‘transform children’s attitudes and drive consumption’
Association of Convenience Stores: Veg Power Fund for Advertising of Healthy Products Reaches Over £35,000
VegPower, a fund launched at the beginning of this month to encourage people to eat more vegetables has already reached over £35,000.
Radio Times: Jamie Oliver: TV adverts can be good - if they're selling healthy food
"I’ve made enough food adverts in my time to know what sells. Here’s my idea of what a healthy TV ad break could look like"
Talking Retail: Veg Power wins support from supermarkets and food brands
Peas Please’s Veg Power fund, which will pay for the creation of digital adverts to encourage children to eat vegetables, has attracted support from food brands and supermarkets since its launch last week.
Produce Business UK: ITV and VegPower Announce Major Advertising Deal
Unique alliance to advertise vegetables in primetime on national TV and in stores
The Times: Man behind Audi ad campaign markets vegetables to children
One of Britain’s advertising gurus has been recruited to market vegetables in the drive to improve children’s diets.
Fruitnet: Veg purchases down last year, again
Government survey for 2016/2017 shows that British households are buying less veg, albeit more fruit
BBC: Can the ad industry persuade us to eat more vegetables?
Advertisers are the experts at persuading us to eat burgers, crisps and fizzy drinks. But what if they tried to sell us something healthier?
The Scotsman: A better way to encourage sinners like me to eat veg
Aesop’s fable about the wind and the sun is a useful reminder that working with people is a better way of encouraging them to do the right thing. A bit like the wind’s relentless battering, we’ve gone on and on about five a day and as far as anyone can te
Daily Mail: Fearnley-Whittingstall calls for dedicated vegetable advertising fund
The food and environmental campaigner said more money should be spent on the marketing of vegetables, helping consumers make healthy food choices.
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