The Times: Man behind Audi ad campaign markets vegetables to children
One of Britain’s advertising gurus has been recruited to market vegetables in the drive to improve children’s diets.
Fruitnet: Veg purchases down last year, again
Government survey for 2016/2017 shows that British households are buying less veg, albeit more fruit
BBC: Can the ad industry persuade us to eat more vegetables?
Advertisers are the experts at persuading us to eat burgers, crisps and fizzy drinks. But what if they tried to sell us something healthier?
The Scotsman: A better way to encourage sinners like me to eat veg
Aesop’s fable about the wind and the sun is a useful reminder that working with people is a better way of encouraging them to do the right thing. A bit like the wind’s relentless battering, we’ve gone on and on about five a day and as far as anyone can te
Daily Mail: Fearnley-Whittingstall calls for dedicated vegetable advertising fund
The food and environmental campaigner said more money should be spent on the marketing of vegetables, helping consumers make healthy food choices.
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